- This event has passed.
Partner Webinar (NTEN): Why Transparency is Key to Nonprofit Fundraising
February 11, 2016 @ 11:00 am - 12:00 pm$30
Trust has always been integral to the act of philanthropic giving, but 58% of Americans now say it’s more important for an organization they support “to be able to have an impact on the issue” than for them to be familiar with the organization. If awareness no longer breeds trust, what does? Transparency. Consumers—especially Millennials—want to know that the funds they give to a nonprofit will be used in direct support of the cause they care about, and they need to see the actual impact.
Contact WFN Partnerships Manager to become an NTEN Member.