Framing Reproductive Health and Justice: Messages and Strategies for Engaging New Donor Audiences
Source:
Women's Funding Network
In 2010-2011, WFN conducted research, including focus groups with current and potential high-net worth individual donors, to learn effective messages and strategies for attracting donors to reproductive health, rights and justice work. To learn about our results:
Click here to read the Executive Summary (PDF)
Click here to read the Full Report (PDF)
In the focus groups with donors, we tested case messages that make the case for supporting reproductive health, rights and justice, assessing the effectiveness of their language and tone. These messages were adapted for context the U.S., Africa, the Netherlands (translated to Dutch), and the U.K. To read the case messages:
U.S. Version (PDF)
Africa Version (PDF)
Netherlands Version (PDF)
U.K. Version (PDF)
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